Last week we were again having one of the increasingly difficult conversations as we take Occum’s Razor to the Thrive business model. (Occum’s Razor: if you eliminate the impossible, whatever remains, however improbable, must be the truth.)

The conversation was around the use of a word that is common in the context of software development of real-time systems: triggered.

I had previously mentioned that saying we triggered Thrive Experiences made me a little uncomfortable. This word brings images of violence and horrific news stories. We don’t want people to think that we are “shooting” things at them; the goal is to have a productive conversation that goes beyond, “take a walk today” and “be kind to your co-worker.”

We start a discussion on why they should take a walk today and why they should be kind to their co-workers – working to avoid the perspective that we are shooting facts didactically at them. Its actually just the opposite; we are joining them in a journey to the understanding of their current situation. Thrive liberally uses empathy to help motivate participants.

There is disbelief at times that we are so easily influenced by these terms…we can lose perspective of how they might be heard by others outside of the context and set the wrong expectations for the future we hope to have with our customers.

The essential elements of the Thrive Experiences are a positive or important influence, relevant and timely information, and a non-judging ear that listens to them and responds respectfully and productively.

Thank you for taking the time for this short stream of consciousness. For more about the Affective Computing family of partnering companies including,, and contact me at


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