In the psychology of learning and memory, context-dependent learning refers to learning that depends to some degree on the learning environment itself, including both physical and psycho-social aspects (Smith, Glenberg, & Bjork, 1978; Smith, 1982; Smith & Vela, 2001).
A simplified example (from Smith, 1982) is an experiment in which a group of people study a list of words in Room A. After the people have learned the list to some level of accuracy, the then are tasked with some intervening activity to prohibit direct rehearsal of the words. After this intervening task, half of the people remain in Room A, and half of people are moved to a new Room B, and then both groups are asked to write down as many of the words as they can recall. Across a broad range of studies, materials, and contexts. those who take the recall test in Room A will be better able to recall the words than those who take the recall test in Room B.
The dominant theory behind this effect is that of the associations that connects the concepts and features of concepts that make up our semantic memory system (Raaijmaakers & Shiffrin, 1981; Hintzmann, 1988) . We most easily learn by associating new concepts with bits of pre-existing knowledge, and in retrieval concepts that have more associations are (on the whole) more easily brought to mind. In a case of context-dependent learning, the aspects of the context that were encoded along with the learning material act as retrieval cues to the associated information. In novel contexts these cues are not available, thus recall suffers.
There is a great deal of research on context-dependent learning, which includes work on the conditions under which context-dependent learning is not found (Macken, 2002; Smith, 1982), or is dis-advantageous ( for example, too much context-dependence can impede transfer to new situations). However, the effect has been consistent across dozens of studies (Smith & Vela, 2011), and is a useful psychological tool for Thrive program designers. For example, simply including the same image, sound, or video before certain experiences can facilitate recall of similar past sessions, creating a feeling of coherence, as well as potentially boosting learning and retention. On the flipside, novel media can be used to cue participants to a change in context and mental set.
In other areas of cognitive psychology, we speak of related concepts as being able to prime one another (Masson, 1995; Neely, 1977). For example, “cat”. Now that you’ve read that word, you’ll be slightly quicker to name “mouse” in you head than had you read “map” (You’ll just have to trust me). Priming works similarly to context-dependent learning, in that the activation of one concept in your semantic memory (“cat”) leads to some level of activation of related concepts (“mouse”, “pet”, “fuzzy”, “Garfield”, etc).
Again, Thrive experiences and programs can be crafted to take advantage of these semantic connections. Using pictures, songs, words, and videos can “call up” related knowledge in the minds of users, taking them on mental “trips” from meaning space to meaning space in their memory. Although the example I’ve been using are toys, priming effects have been found in a broad range of overt behaviors, from conversations (Pickering & Ferreira, 2008*), to physical posture (Klatsky & Creswell, 2014). If you aren’t sure how a piece of media will be interpreted by a group of people, a few dollars and an Amazon Turk request can collect enough responses that you will have a good idea in under an hour. (Feeling richer, there are fee-based media databases that have been rated and normed for you.)
One last area in which there is a great deal of evidence for the influence of “artificial” laboratory cues is in clinical work on addictive behaviors, such as cigarette smoking and alcohol abuse (Carter & Tiffany, 1999; Drummond, 2000). In these cue-reactivity studies, typically pictorial or video cues are displayed to participants to “simulate” the psycho-social situations that have been encoded and stored along with drug-use and their effects (Hardy et al., 2017; Noori, Linan, Spanagel, 2016; Shiffman et al., 2013). That simple pictures and videos are able to elicit similarly powerful behavioral, emotional, physiological, and neural responses as actual drug-taking scenarios speaks to the potent role that cues can play.
To summarize, Thrive’s media frames can be used in a number of ways, including for storytelling, and simple engagement. However, these frames are very useful for pulling on the psychological levers of learning and memory. This is the case with context-dependent learning, where a media cue can transport you to the “virtual boardroom”. This is also the case in the use of media cues as primes to test for associated knowledge. What do people associate with your new product? Priming can provide information that simple surveys cannot. Finally, a richer set of media can be used to create highly reactive scenarios, allowing for the mental simulation of even relatively intense social events.
Thanks for reading — JZ
References In This Article