I was introduced to coaching as a term in 1999. I drove to Canada to see Thomas Leonard, the founder of the Coaching Federation, speak at what was his last conference as he sadly passed of a heart attack that year. That conference changed my career; afterward, I moved from HR to deliver and sell coaching. 

Having delivered a ton of ‘soft’ training in a typical corporate setting, it was always so obvious: we teach something and most of the time it was never activated in the field, leadership ignored it, or the program was just a check off the list.  

Process Driven by Outcomes

Coaching was new and attractive, and I was drawn to the process as it was driven by outcomes.  It was a way to create real change. Our measures were all very subjective and mostly done with paper.  Most digital tools used were to help track and schedule appointments and track admin tasks.  There was very little technology to help the coach with the actual coaching.  

Fast forward 20 years and coaches are everywhere because it works!  While it started as a very expensive, personalized process for executives, it has expanded in businesses as well as people’s personal lives. I knew we needed technology to scale coaching to make it more accessible, but I never saw anything close to the vision of Thrive. 

Coaches have more opportunities than ever before, as technology has also become more accessible – a coach has more tools to connect to more people. Many use free tech and there is risk there considering the lack of security.  Thrive is HIPAA and GDPR compliant. 

Thrive is not free, but it is affordable for any coach.  This is because we intend on upholding the most secure standards as we grow, and our game is not to sell your data. 

Data. Science. Measures. Bias. Digital.

These are all common words in our economic, political, business, and social systems. We see it in our personal lives as we chase the Quantified Self

Many of us are in search of our next best self. Self-help is a $10 billion dollar industry. 

Behavioral economics is gaining more traction, and the art of application utilizing these theories along with technology in the real world is in demand.  In the past 12 months, there has been an uptick in positions for behavior scientists in-house. 

These shifts, along with COVID-19 and changes to the workplace, are highlighting the need for good coaches ranging from health, business, fitness, and resilience segments.  Coaches who understand how to guide behavior change at the individual level is what we need.

Proving ROI

Coaches also have to shift how they work: fewer interactions and less time coupled with more pressure for proof of ROI. It is time for coaches to review their tech stack and how they can deliver state-of-the-art coaching.  

Coaches can do this by finding new ways to compete, learning to weave technology into the coaching model, providing innovative ways to coach individuals or groups, and, most importantly, measure behavior and mindset shifts against any goal. 

The Thrive platform enables all of this in a cost-effective manner.

A New Way to Compete

In my 20 years, every good coach I know has a structure to their process and the way they work with a coachee.  (Here are a couple of superstars – Marshall Goldsmith and Tony Robbins.)

These coaches have resources and are at the top of the game.  However, with Thrive, YOU can begin to compete in an entirely new way – one that does not build on the old paradigm but creates a new standard of coaching.

Supporting the Coaching Steps

Let’s take a look at Thrive through the lens of a standard process of coaching.   

We will do this in a series of blogs by aligning each step with a new way to interact with your audience – without losing the personal touch. 

We will use the coaching process we follow to create coaching programs, 360’s, surveys, measures, and reporting.  

Today, we will introduce the coaching model, as shown in the infographic below. Each week we will walk through how Thrive digitizes critical parts of the coaching process to give you an edge in the way you show up as a coach.

Thrive is a technology that will re-define the way you coach!

For more information about coaching, contact Brenda@gothrive.io directly. 

If you are interested in a full demo, please contact danielle@gothrive.io.

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